Bruster's Real Ice Cream is a food & beverages company that specializes in customized sundaes, handmade waffle cones & bowls.
Designing and executing clearly defined and well integrated marketing and communications strategies that drive growth and amplify brand messaging is what I do best. As an Intuitive and Creative Marketing and Advertising Executive, I am challenged by positioning companies to achieve market growth by fostering innovation in marketing and communications and by developing and leading the high-performance marketing and advertising teams that make it all possible.As a trusted advisor and strategic partner to senior management, I’m at the top of my game when I provide the thought leadership that fuels development of highly strategic integrated marketing plans designed to drive new customer acquisition, protect the brand and drive the business forward. As a key player in the growth of GNC for well over a decade, I effectively developed and led teams that combined creativity and well-grounded practices into broad-based strategies and tactical marketing initiatives designed to grow customer base and revenue while building the brand.My teams and I excelled in revamping marketing processes and platforms and streamlining outdated systems to meet and surpass aggressive growth targets. As well were committed to continually improving customer engagement by expanding touch points and brand reach through a combination of online and offline advertising, collateral, public relations, retail promotions, event marketing and social media.As a leader, I’m committed to promoting a company culture that fosters teamwork, motivation and collaborative idea generation and dedicated to helping attain growth goals.Specialties: strategic brand development, advertising/PR, media planning/negotiations, agency management, marketing research, consumer insights, packaging, merchandising, DR lead generation, retail and brand marketing, leadership and team developmentI’m on LinkedIn to strengthen business relationships. Please feel free to connect with me.