Marta Frattini Email Address

Senior Director of CRM and Loyalty

Brooks Brothers is the original authority on American style, offering stylish modern clothing and fresh takes on heritage designs for men, women, and kids.

Currently employed at Brooks Brothers as Director of CRM. Areas of expertise: Marketing, Sales, Loyalty, CRM, Email Marketing, Digital Marketing, Direct Marketing Member of the Leadership Council for the DMA Customer Engagement & Loyalty Community. Join us here: http://thedma.org/membership/member-groups-communities/customer-engagement-loyalty-community/ Worked on international projects in US, Italy, UK, Spain, France and Germany. M.S. in General Management. Professional Certificate in Digital Media Marketing (NYU). Detailed expertise: - Loyalty programs: design, launch and revamp Loyalty programs and CRM initiatives, including definition of benefits and economics, design of incentives and accelerators, reporting and technology assessment - Omni-channel Marketing: Direct Mailing, Email, Mobile SMS, Mobile App, Digital Marketing - Campaign Management: target selection, planning and implementation of traditional and digital marketing campaigns, including testing and contact strategy - Performance analysis: campaign performance, program ROI, ongoing reporting and KPI, customer analytics - Customer analysis: customer profiling and segmentation, target definition, surveys; partner with Statisticians on modeling, scoring, cluster analysis, market basket etc. - Database Management: customer data capture, hygiene and enhancements; source prioritization and consolidation rules for a 360 view of the customer; legal compliance at the local level; data capture objectives and reporting for the field - Clienteling and in-store technology: CRM subject matter expert and Usability Tester in evaluating and implementing new in-store technology including POS, clienteling, etc; responsible for Customer related in-store training and guidelines and to coordinate clienteling outreach efforts - Sales & Retail: sales performance analysis, budget and target definition, sales network optimization, site evaluation and geographical analysis