Eric Burdon Email Address

Head of Travel, Customer Servicing and Engagement

Founded in 2006, Bridge2 Solutions offers the first global software-as-a-service ("SaaS") redemption platform for the loyalty and rewards industry. The company's platform directly connects loyalty and rewards program sponsors with the largest and most trusted retail, merchant, and travel brands, removing the need to purchase and store physical inventory. Bridge2 Solutions offers a best-in-class customer experience with millions of redemption options for travel, merchandise, gift cards, e-certs, digital products, event tickets and activities - all supported by an award-winning search engine. The combination of technology and content ensures participants can utilize points as ubiquitous tender for what they want, when they want it, and how they want to receive it. Bridge2 Solutions powers rewards platforms for four of the top ten North American financial institutions, two of the top three global financial technology companies, and the top global companies within the travel and hospitality and health and wellness industries.

Bakkt by Intercontinental Exchange (owner of the New York Stock Exchange) unlocks the $1.2+ trillion of digital assets that is currently held in cryptocurrencies, rewards and loyalty points, gaming assets and merchant stored value. Created in 2018 with the vision to bring trust and transparency to digital assets. Through the Bakkt Warehouse and Bakkt Bitcoin Futures and Options contracts, we serve institutional clients in an end-to-end regulated market with true price transparency. For consumers, Bakkt aggregates digital assets to enable instant liquidity and to empower users to trade, transfer and pay however they want. Merchants within the Bakkt ecosystem see a lower cost of payment acceptance, enhanced customer engagement, and decreased loyalty liability through a variety of redemption options. In February 2020, Bakkt acquired Bridge2. Together we provide a robust and trusted platform facilitating innovative ways to unlock digital currency in loyalty and e-commerce. In 2014, joined Bridge2 Solutions. Founded and led Aspire Loyalty Travel Solutions, the travel loyalty division of Bridge2, to become the natural choice of travel partner for loyalty programs in North America. Based in Scottsdale Arizona. In 1997, as a division of Carlson Companies, founded and led what became Connexions the largest Loyalty Travel redemption company in the US. Delivered significant shareholder value by selling Connexions to Affinion in July 2010. Led Affinion Travel services through 2012, developing loyalty travel as a core competency of Affinion With executive colleagues, acquired the Leisure Travel Division assets of Carlson through a management buyout in January 2008, thereby founding Travel Leaders Prior to joining Carlson, led Operational, Sales and Marketing functions for British Airways in 20 global locations over a 23 year period Specialties: Entrepreneurial business leader in the travel and aviation industry; Created an innovative travel business from scratch to support an emerging loyalty market in the financial services industry in the USA & overseas, a business which became the 12th largest travel company in the USA