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Tomi Talabi Email Address


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Job Title



Boohoo.com is a UK-based online fashion retailer, offers online fashion retailing services for men, women, and kids in the United Kingdom and internationally.


A dynamic and innovative communications professional with 10+ years of experience bringing traditional-meets-new media expertise to develop disruptive integrated strategies for global brands that transcend culture. Combining client and agency experience with a professional footprint that includes brands in the fashion, lifestyle, and entertainment industries to design charismatic campaigns with measurable KPI’s that drive business results and impact brand positioning. PUBLIC RELATIONS & COMMUNICATIONS - Create and implement holistic communications strategies and initiatives to enhance brand position, awareness and drive bottom line - Oversee press and media communications initiatives; spearhead editorial coverage with print/digital/broadcast outlets; execute seasonal presentations, events and product launches; produce press materials including press releases, seasonal look books, media alerts, executive Q&A’s and related press materials - Provide thought leadership, counsel and training to Executive team and other key leaders within the company on communication strategies, key message platforms and critical business issues. -Build and maintain a robust network of press and influencer relationships in the fashion, beauty, lifestyle, retail, business, travel and kids/family categories INFLUENCER MARKETING - Create and manage social influencer programs including long term relationships, seasonal activation, and extensive micro-influencer programs - Identify & nurture relationships with key bloggers and online influencers to build brand relevance and acquire organic brand ambassadors - Define and develop global influencer marketing strategy for product categories to encourage advocacy and support key launches

Last University
Went to DePaul University
Lives in New York, New York, United States.

Other people working at Boohoo:

Nicola SheridanSenior Digital Marketing Executive
Amanda RobinsonHead of Tech Supply Chain Strategic Projects
Pete TempletonFinance Director
Jon Mcewenj*****@boohoo.com
Samir KamaniBoohooMAN
Kayla GoddardMarketing and Public Relations
Joe Eatonj*****@boohoo.com
Jo Grahamj*****@boohoo.com
Duke TansonHead of Digital and Acquisition Marketing
Daniel Oreillyd*****@boohoo.com
John Lyttlej*****@boohoo.com
Harry DixonChief Information Officer
Gary BirneyHuman Resources Director
Steve RobertsGroup Technology Director

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