Digital Marketing Director, Website Developer, Content Editor, Web Strategist, Marketing Specialist at Bok Financial
Owasso, Oklahoma, United States.
Graduated from Oklahoma State University
• Worked with long-established companies to high-energy start-ups that plan to change everything. • Built brands from the ground up, and taken established brands to the next level. • Served as editor for five ESPN.com properties. • 15 years running 13 national magazines. • Marketing plan that increased Web traffic 624%. • Beat Sports Illustrated’s sales by 26%. • Increased circulation by 23.2% with one poster. • Grew business by 400% in three years. • Managed $1.6 million budget. • Started magazine from napkin concept. SUMMARY OF QUALIFICATIONS: • Provided operational and strategic analysis for new ventures in both publishing and Web development. • Devised interactive solutions that were creative, smart, appropriate, on time and on budget. • Managed e-sales by coordinating all online advertising campaigns; monitoring and reporting sales performance; creating and deploying e-blasts and product bulletins; maintaining ad placement schedule for all e-products; and managing campaigns weekly to optimize deliverables. • Strong leader, decision maker and great communicator in leading large, multidisciplinary website or interactive campaign teams. • Able to deliver under extreme deadlines in fast-paced environment. • Proactive and solution oriented when managing issues. • Passion for delivering high-quality content and creating engaging user experiences. • Ability to make evaluative judgments, lead project team and communicate effectively. • Broad experience in areas such as media, community, investor relations in connection with issues managements, crisis management, product publicity and reputation management. • Record of accomplishments in new business development, client growth/retention programs, cost-center management, infrastructure design and product line turnaround/rejuvenation.