Jayne Licari Email Address

Brand and Public Relations Manager

BNP Paribas Personal Finance is the leader in France and in Europe for personal loans via its activities in consumer credit and mortgage lending. A 100% subsidiary of the BNP Paribas Group, BNP Paribas Personal Finance has nearly 20,000 employees and operates in about 30 countries. Under brands including Cetelem, Findomestic, Cofinoga and AlphaCredit, the company offers a full range of personal credit products at points of sale and car dealerships and directly to consumers through its customer relations centres and Internet. BNP Paribas Personal Finance has added an insurance and savings offer for its clients in Bulgaria, France, Germany, and Italy. BNP Paribas Personal Finance has developed an active partnership strategy with retailers, manufacturers and automotive retailers, web merchants and financial institutions (banks and insurance companies), based on its experience with marketing credit offers and integrated services tailored to partners' business and commercial objectives. It is also a leading player in the field of responsible lending and financial education.

Life's a journey and a story. At school they thought I was a linguist and yes, I love languages but I'm passionate about communication and commercial success. After university I thought I'd work in travel to use my languages but realised my passion for communication and economics meant marketing was for me, and surprisingly I started in financial services. If you really get communication, love people, understand your target audience and enjoy being creative then the product could be anything. Now with over 20 years of card and consumer finance marketing experience, both in the UK and across EMEA, I still get that spark and I've had a great time meeting some fantastic people and gaining great experience across:Brand Building for established and new FS brands, including the UK's fastest growing credit card, GoldfishMarketing communications, Card rentention and Card acquisition - for UK and global brands PR and Media Relations including reputation management and communicationsRelationship management - negotiating with airlines, hotels, other sectors across EMEA to drive revenue Internal communications and event management to drive engagementAcquisition - managing significant budget (£10m +) across all channelsAdvertising - from radio and press to TV and digital activity with multi million pound budgets Profitability of affinity card programmes Consultancy projects to drive revenues and reduce costs