Director of Product Marketing
BISSELL is a 140 year old vacuum cleaner brand family owned by the Bissells. We offer a variety of cleaning solutions from original sweepers to vacuum cleaners, carpet cleaners, steam mops, cordless vacs and spot and stain cleaners.
Lauren is a multifaceted marketer with deep experience across brand, innovation, category management, shopper, and digital. Over her career she has led mega brand’s franchise strategy, revived struggling brands, and accelerated growth through category expansion and market expansion. Today Lauren leads the Food, Beverage & Sports Nutrition portfolio for Amway and was previously Kellogg’s Senior Brand Manager, leading the company’s full Olympics strategy and activation. Over 12+ years, Lauren has worked on numerous brands including Special K®, Frosted Mini-Wheats®, Frosted Flakes®, and Froot Loops®. Her career began on the Walmart account as a Category Analyst, which gave her a strong analytical foundation and deep understanding of retail and consumer shopping behavior.
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