Cathey Curtis Email Address

Global General Manager, RVCA Women's

Billabong was founded in 1973 by Gordon and Rena Merchant. The name came from the same word billabong, which is a stagnant body of water attached to a waterway.

Growth focused, transformational, consumer and brand Global Senior Executive with experience across retail, e-commerce and wholesale sales in the America’s, China, and Europe. Today serve as Global Head of Digital Content for Boardriders E-commerce division as well as Global Head of Sustainability. Previously Global VP of Marketing for Billabong Women's as well as the Roxy brand. With a history of elevating and repositioning brands while implementing data-driven, innovative product/marketing execution, I excel at building a highly motivated, integrated and successful team. Specialties include strategic and creative leadership, e-commerce, data & analytics, loyalty, P&L & budget ownership, digital growth, performance marketing strategy, product buying and development, content marketing, sustainability, influencer marketing, retail buying and team development. In addition, I speak to internal and external audiences on a variety of topics including brand-led marketing strategies, purpose and business, athlete and influencer marketing. Specialties includes: General Management Global Business and Marketing Strategy Brand-led Authenticity E-comm / CRM / Loyalty Marketing Strategy General Management, Sales, Merchandising, Buying and Marketing Strategic, Future-Oriented Problem Solving Creating an Integrated E-comm, Marketing, Sales, Merchanding & Design Team Environment Global Marketing Leadership with experience in Europe, Asia, Australia Specific working experience in Greater China Sustainability in the Apparel Industry Humanitarian Public Speaking