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Cathey Curtis Email Address


Job Title

Global General Manager, RVCA Women's

Billabong International

Billabong was founded in 1973 by Gordon and Rena Merchant. The name came from the same word billabong, which is a stagnant body of water attached to a waterway.


Growth focused, transformational, consumer and brand Global Senior Executive with experience across retail, e-commerce and wholesale sales in the America’s, China, and Europe. Today serve as Global Head of Digital Content for Boardriders E-commerce division as well as Global Head of Sustainability. Previously Global VP of Marketing for Billabong Women's as well as the Roxy brand. With a history of elevating and repositioning brands while implementing data-driven, innovative product/marketing execution, I excel at building a highly motivated, integrated and successful team. Specialties include strategic and creative leadership, e-commerce, data & analytics, loyalty, P&L & budget ownership, digital growth, performance marketing strategy, product buying and development, content marketing, sustainability, influencer marketing, retail buying and team development. In addition, I speak to internal and external audiences on a variety of topics including brand-led marketing strategies, purpose and business, athlete and influencer marketing. Specialties includes: General Management Global Business and Marketing Strategy Brand-led Authenticity E-comm / CRM / Loyalty Marketing Strategy General Management, Sales, Merchandising, Buying and Marketing Strategic, Future-Oriented Problem Solving Creating an Integrated E-comm, Marketing, Sales, Merchanding & Design Team Environment Global Marketing Leadership with experience in Europe, Asia, Australia Specific working experience in Greater China Sustainability in the Apparel Industry Humanitarian Public Speaking

Last University
Graduated from The University of Texas at Austin
Based in California, United States.

Other people working at Billabong International:

Jason SheltonVice President Sales, North America
Ashley TurnbullBillabong Women's Marketing Manager North America
Collin Breenc*****@billabong.com
Samantha Kepharts*****@billabong.com
Evan Slatere*****@billabong.com
Mike WallaceAMS Marketing Director
Nicole WageckDigital Art Director

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