Paul Ashworth Email Address

President

Bernina International Ag is a marketing and advertising agency that is a Swiss sewing and embroidery machine manufacture.

Proven ability to deliver results in developed and emerging markets within the Wine & Spirits industry. Excel at identifying opportunities and creating strategies to enhance business performance. Strong entrepreneurial mindset and conceptual abilities. A team builder with general management skills and P&L responsibility. Accustomed to working across cultures and executing multi-faceted solutions across geographies. High composure under pressure. Specialties:  P&L management  International marketing  New product development  Strategic planning  Brand identity & positioning  Acquisitions / Business development  Budgeting / Forecasting  Channel management & pricing  Market evaluation & penetration  Process re-engineering  Customer & vendor relations  Resource allocation  Crisis & change management  Corporate finance  Team development and leadership