Will Pinnell Email Address

Nominee for the 2019 GBTA Board of Directors Allied Member at Large at GBTA

BCD Travel combines service leadership with flexible technology, intelligent data analysis and strategic solutions to provide global business travel management.

I currently serve as Vice President, Digital & Product Planning at BCD Travel.I previously served as the Director of Mobile Strategy & Traveler Solutions for Sabre Holdings, the world’s leading provider of technology solutions for the travel industry. I have overseen mobile development, marketing strategies, services development, m-commerce, global messaging and wireless pricing models for Sabre’s four business units including Sabre Travel Network, Sabre Airline Solutions, Sabre Hospitality Solutions, and Travelocity. I also held responsibility for all global messaging products at all points of sale including social media, email, and text messages and was the product owner for Sabre® Virtually There® and TripCase, together the world’s most popular itinerary products with nearly a billion page views per year. With a global portfolio of over a dozen mobile applications, these products reached 75 million travelers per year in over 200 countries around the world and in 17 languages.Prior to Sabre, I was an early founder of Handango, the world’s leading independent publisher of smartphone applications & spent 10 years driving its business development, ecommerce and product development efforts. As an industry-recognized content expert, I’ve produced over $100M in smartphone application sales and nearly half a billion mobile downloads. In 2010, I was the keynote speaker at Internet Retailer’s first-ever m-Commerce Forum and speak regularly on how mobility is rapidly transforming business and travel.I presently serve on the digital advisory board of IE, have served as the Education Chairman of the Association of Corporate Travel Executives, and have contributed regularly as a writer to Enterpreneur.com In addition, I hold double Bachelor of Science degrees in marketing and management from TCU and graduated cum laude from Columbia University’s Biosphere2 Ecological Studies Program in NY and Arizona.Specialties: Contract negotiation with fixed and mobile web distribution agreements, deep wireless and digitial media industry expertise and contacts, worldwide business development and partner management capabilities, e-commerce and mobile application capabilities, subscription services, and social media consultation