Neal Hinvest Email Address

Lecturer

University Of Bath is an education management institution that founded in 1966.

Developing innovative solutions to questions regarding any decision made in an industry context, whether it be high-level managerial decisions, to employee-level decisions, group-level decisions and individual decisions and beyond. I combine my expertise within psychology, cognitive neuroscience and statistics to provide bespoke solutions to questions regarding how people make decisions within a business context to produce projects that deliver applied value, and academic and scientific merit worthy of publication. My research area can be defined as "neuroeconomics". I used rigorous scientific method and procedures that measure brain function (e.g. EEG, both static and wireless), psychophysiology (small changes in physiology, e.g. heart rate, that indicate particular psychological states) and behavioural output. I combine my methods with theory within psychology and economics to answer pertinent questions related to the psychological processes underlying particular decisions made in a wide variety of business contexts. I work with several industry members at any one time managing projects across their entire life-cycle.