Mary Barney Email Address

Vice President, Corporate Marketing

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Creative, energetic executive with experience collaboratively leading organizations of all sizes. Known for bringing simplicity, focus, and clarity for large multinational corporations and growing start-ups alike. Provides C-suite strategic acumen with a storyteller’s approach to elevate corporate and product marketing. Track record includes voice and vision behind Fortune 500 corporate websites (e.g. Salesforce, Oracle), developing content and design for major events (Dreamforce, Oracle OpenWorld) and maturing industry-leading events (Mobility Summits, BAPI) or must-visit experiences at SXSW. •Strategy & Brand: Define and align marketing strategy with business objectives and work across all functions to build brand, deliver results, and inspire trust. •Go-to-Market: Develop customized, templatized "playbooks" for sales & marketing to execute at scale. •Storytelling: Deliver the right messages to the right audiences at the right times. •Results Focus: Understand KPIs and develop key marketing reports and analytics. Partner across all sales channels to deliver prospect- and customer-facing programs that help close deals. •Online Marketing & Demand: Build effective online marketing that delivers measurable impact, from web/mobile sites (and apps) to email to content marketing, search, social media, and omnichannel campaigns. •Product Marketing: Show what products do and why it matters. Define product/market fit and TAM/SAM. Develop personas and messaging. •Teamwork: Hire people everyone wants to work with and help them do their best work. Led teams from 5 to 150+. Specialties: Go-to-market playbooks; brand development and management; demand generation; corporate marketing and identity; media and industry analyst relations; corporate and product strategy, positioning and messaging; content marketing; integrated marketing; channel marketing;; social media; marketing automation and operations; advertising and media; customer references; events; field and partner marketing; public relations; product marketing; sales development.