Director of Product Marketing
Eliminate downtime, streamline operations, and run your business with the resilience and agility of the world's largest enterprises at a fraction of the cost with Axcient Fusion.
I am passionate about helping B2B companies tell their stories in ways that resonate with buyers, partners, and analysts. Transforming complex product offerings into clear value propositions is something I thrive on as well as everything that supports an effective go-to-market strategy (sales enablement, demand generation, and all in between).Those who work with me like my sense of humor, my nerdy inclination to Star Wars, and candor. I like to mentor employees (whether you report to me or not is irrelevant) and remove obstacles so they can be successful. Although I've run marketing and was responsible for lead generation, marketing automation, CRM implementation, event management, website, telemarketing, and more... my strength is really on the product marketing side. Getting sales teams to understand how to sell, creating demos and presentations, working with the product team and translating features into benefits, and helping position the company to crush the competition.Just another fun day at work!P.S.: I try to keep them updated on a regular basis, so check out my Startup Blog (www.startupwebguide.com) and my Effective Marketing blog (www.effective-marketer.com).Specialties: Go to Market (GTM) Strategy; Product Launches; Buyer Journey and Personas; Product Messaging and Positioning; Integrated Marketing; Product Marketing; Email Marketing; Demand Generation and Marketing Automation; CRM; Blogging; Content Marketing and Thought Leadership; Webcast/Webinar promotion and execution; Enterprise Cloud Collaboration; Project Management; Public Speaking.
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