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Daniel Kuperman Email Address

abcdefghi@axcient.com

Job Title

Director of Product Marketing

Company
Axcient

Eliminate downtime, streamline operations, and run your business with the resilience and agility of the world's largest enterprises at a fraction of the cost with Axcient Fusion.

Bio

I am passionate about helping B2B companies tell their stories in ways that resonate with buyers, partners, and analysts. Transforming complex product offerings into clear value propositions is something I thrive on as well as everything that supports an effective go-to-market strategy (sales enablement, demand generation, and all in between). Those who work with me like my sense of humor, my nerdy inclination to Star Wars, and candor. I like to mentor employees (whether you report to me or not is irrelevant) and remove obstacles so they can be successful. Although I've run marketing and was responsible for lead generation, marketing automation, CRM implementation, event management, website, SDR, and more... my strength is really on the product marketing side. Getting sales teams to understand how to sell, creating demos and presentations, working with the product team and translating features into benefits, and helping position the company to crush the competition. Just another fun day at work! Specialties: Go to Market (GTM) Strategy; Product Launches; Analyst Relations; Sales Enablement; Buyer Journey and Personas; Product Messaging and Positioning; Product Marketing; Demand Generation and Marketing Automation; Competitive Analysis; Content Marketing and Thought Leadership; Webcast/Webinar promotion and execution; Enterprise Cloud Collaboration; Project Management; Public Speaking.

Last University
Attended Bentley College
Location
Based in Mansfield.

Other people working at Axcient:

Brandon GraffRetail Planning and Logistics Manager
Baoquan DinhJavascript Developer
Sean HarveyAssistant Vice President, Service Desk Capacity and Problem Management
Matthew MedinaTechnical Support Engineer I
D. Bernat*******@axcient.com
Mardigan MoffatRegional Sales Manager
Eric TimmonsDirector, Expansion Sales
Steven HausleVice President Sales and Marketing
C. Banner*******@axcient.com
Suzanne StraubChief Operating Officer and People Operations Leader
Danielle FaletraEnterprise Partner Marketing Lead for Workplace
Jeff Cummings*********@axcient.com
Dain CilleyStrategic Accounts
Justin MooreExecutive Chairman of the Board and Investor
Mark SwendsenVice President of Sales, Business Development and CS
Todd ScallanProduct and Engineering Leader
Olivia GuideraManager of Talent Acquisitions and Retention
David Bennett*****@axcient.com
Mukund SinghVice President of Customer Success and Support
Ahmad JamilSenior Information Technology Integration Manager
Mary BarneyVice President, Corporate Marketing

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