Mara Radis Email Address

Director, GPO Brand Strategy, Lead Gen and Growth Marketing

Avendra which procures food, supplies and such services as landscaping for hotels and other institutions.

A hands-on marketing leader with a passion for providing successful channel marketing and marketing communications programs. Proven success developing strategies and managing projects to help engage sales, customers and employees. A senior-level communications professional, experienced working with leading global public and private companies, focused on increasing market share, improving brand awareness and supporting company objectives. Major strengths include: * Managing marketing communications programs for partners, customers and employees * Supporting products and services with integrated marketing campaigns for channel/field sales * Driving global public relations campaigns, tradeshows, event management, speaker opportunities and awards * Managing employee communications for global companies with dispersed personnel * Driving impactful content development, messaging strategies and corporate positioning * Supporting field sales with demand gen and lead nurturing campaigns to build the sales pipeline * Developing print and digital media content, sales collateral, byline articles, and customer stories