Pavel Pudakov Email Address

Business Development Manager

AVAST Software is a Computer Software company which provides computer security software, free antivirus, IT security solutions, mobile security, mac security, cloud-based security.

I am an affiliate marketing expert with 10+ years of progressive professional experience in digital marketing (Tech, Online Gaming, Consumer, subscription services). I am business minded and I think both commercially and analytically, I can plan and carry out successful affiliate campaigns with all types of affiliate traffic. I am an MBA graduate at Heriot-Watt University at the marketing faculty and I am passionately in tune with the latest digital marketing trends. I possess strong analytical skills and the ability to transform insights into strategic action. I am an excellent communicator with the competence to clearly articulate thoughts and direction. I have commercial acumen, and a thorough understanding of the resources and costs associated with delivering a project. Specialties: •Affiliate marketing •Affiliate networks, affiliate program set-up & management •All types of affiliate management: PPC, Content, Display, Email marketing, Media buy, Lead generation •CPA, CPC, Revenue share scheme management & optimisation •Affiliate commission negotiation & cost control •Affiliate recruitment, reactivation & upsell •Customer acquisition campaigns management •Conversion Rate Optimisation (affiliate landers, email templates & banners) •External agency management •. Highly analytical, proficient knowledge of GA, SEO and PPC •Customer insight, competitor analysis, reporting & analytics •Customer relationship management (CRM) • Managed CJ, Post Affiliate Pro, Webgains, Netrefer, Avangate, Has Offers affiliate networks amongst others •Budgeting, financial data analysis and interpreting •Personnel management