Sheena Banton Email Address

Senior Vice President Customer Marketing

AutoNation is an automotive company which is engaged in sales of new vehicles, used vehicles, automotive parts and services, finance and insurance products etc.

As a Senior Marketing Executive, I drive growth through marketing innovation and actionable strategies by leading and retaining high-performing teams and cultivating cross-functional collaboration. My objective is to create a vision, develop strategies and execute plans that lead brands into the modern marketplace to gain market share and attain industry leadership. I leverage data, analytics, and technology to track, measure and achieve KPIs and ROI targets. I am recognized for management and leadership skills. My teams are motivated through goal setting, strategic alignment, transparent and direct communication, career development focus and advocation. They regularly go above and beyond what is expected. As a result, my team members have received promotional opportunities, and we have experienced low employee turnover. My experience spans industries including financial services, travel and hospitality, technology, and automotive retail, across digital and traditional channels. I have an interest in serving on a Board of Directors and offering my expertise for consulting or speaking engagements. Please contact me to discuss in detail.