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Melissa Cartagena MBA Email Address


Job Title

Senior Director, Digital US Strategic Property Marketing


AutoNation is an automotive company which is engaged in sales of new vehicles, used vehicles, automotive parts and services, finance and insurance products etc.


I am a seasoned Digital technology marketing professional, growth marketer, growth hacker. I have over 19 years experience managing large-scale programs in Paid Search, Content Marketing, Display Advertising (Programmatic), SEO (Local search), Paid Social Media, email and Reputation Management initiatives that deliver exceptional results. I am passionate about the digital media industry and laser focused on tying all of the data back together in order to execute more precisely and efficiently. I am known for my transformational leadership and expertise in developing innovative strategic marketing campaigns as well as building intelligent tactical marketing teams to execute them successfully. I have held positions in both IT and Marketing demonstrating my adaptability and keen business acumen as a result of combining my experience on both the business and technical side of e-commerce and lead generation. It is with an entrepreneurial spirit and need for continued knowledge in the digital space, which has allowed me to become a true leader and mentor to many. Melissa received her BA in Psychology at Florida International University and her MBA/eBusiness in June 2007 from the University of Phoenix. She is also proud to be a part of strong network as an Ambassador for Leading Women’s Executive, https://leadingwomenexecutives.net. Specialties: Google AdWords certified professional, search engine marketing, search engine optimization, social media management and optimization, email marketing and retention, website analytics, marketing strategy, campaign strategy, campaign automation and budget management. ✓ LET’S CONNECT: I welcome the opportunity to discuss how my expertise can drive strategic initiatives that will bring positive and sustainable results to your organization. Please contact me at: Melissa.Cartagena@gmail.com

Last University
University of Phoenix - MBA/eBusiness
Based in Boca Raton, United States.

Other people working at Autonation:

Taylore Elliotte*****@autonation.com
Peter ThielManaging Director
Frank WilsonSales Manager
Tom ConophyChief Executive Officer and Co-Founder
Bob KimAutomotive and Industrial Practice Leader
Robert Quartaro CFAVice President, Investor Relations
Marc CannonContracts Manager
Sherrie ShiflettRegional Human Resources Manager
Jeff ThorpeMarket President AutoNation
Ken AthanasiouVice President, Chief Information Security Officer
James BenderExecutive Vice President and Chief Operating Officer
J. JohnsonVice President of Sales and Business Development
Valerie RamirezCustomer Financial Services Manager
Bibi BickramRegional Human Resources Director
Andrea SchliessmanHead of Talent and Content Strategy
Sheena BantonVice President, Marketing
John DacostaSenior Solutions Architect
Michael Smiths*****@autonation.com
Ibis GonzalezDirector of Voice and Data Networks
T. Juniorj*****@autonation.com
Adam RasnerGerente Asistente
Amanda MoralesMarketing Coordinator
Guillermo Pernasp*****@autonation.com
Ty TorresParts Counter Representative
Oliver GonzalezSenior Director of Business Intelligence
Famous RhodesExecutive Vice President, Chief Marketing Officer
Lauren EastmanDirector, Information Technology Customer Care
Anthony Del VecchioVice President, Brand and Retail Marketing

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