Melissa Cartagena MBA Email Address

Senior Director, Digital US Strategic Property Marketing

AutoNation is an automotive company which is engaged in sales of new vehicles, used vehicles, automotive parts and services, finance and insurance products etc.

I am a seasoned Digital technology marketing professional, growth marketer, growth hacker. I have over 19 years experience managing large-scale programs in Paid Search, Content Marketing, Display Advertising (Programmatic), SEO (Local search), Paid Social Media, email and Reputation Management initiatives that deliver exceptional results. I am passionate about the digital media industry and laser focused on tying all of the data back together in order to execute more precisely and efficiently. I am known for my transformational leadership and expertise in developing innovative strategic marketing campaigns as well as building intelligent tactical marketing teams to execute them successfully. I have held positions in both IT and Marketing demonstrating my adaptability and keen business acumen as a result of combining my experience on both the business and technical side of e-commerce and lead generation. It is with an entrepreneurial spirit and need for continued knowledge in the digital space, which has allowed me to become a true leader and mentor to many. Melissa received her BA in Psychology at Florida International University and her MBA/eBusiness in June 2007 from the University of Phoenix. She is also proud to be a part of strong network as an Ambassador for Leading Women’s Executive, https://leadingwomenexecutives.net. Specialties: Google AdWords certified professional, search engine marketing, search engine optimization, social media management and optimization, email marketing and retention, website analytics, marketing strategy, campaign strategy, campaign automation and budget management. ✓ LET’S CONNECT: I welcome the opportunity to discuss how my expertise can drive strategic initiatives that will bring positive and sustainable results to your organization. Please contact me at: Melissa.Cartagena@gmail.com