Steve Hammer Email Address

Vice President Product Management Consumer Experience

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Accomplished Executive Leader driving strong business results by putting the right customer-centric experiences at the center of every strategy. Unique background includes successful business leadership of diverse cross-functional disciplines including all marketing functions, product management, finance and customer service. I’ve developed my skill sets by working for some of the world’s leading companies, including: -- Audible / Amazon: Digital media and e-commerce revenue growth through analytics, customer obsession and innovation -- American Express: Marketing / branding best practices, people leadership and product development -- American Airlines: Financial analysis and cost effectiveness -- Start-ups: Action-oriented “roll up your sleeves” approach CORE SKILLS: General Manager / Product Owner Business Leadership: -- Cross-functional team management -- P & L responsibility and financial metric analysis -- People leadership and development -- Strategy development -- Business reviews -- Vendor and agency management Product Management: -- New product development -- User experience -- Initiative definition and resource prioritization -- Mobile site and app development Customer Experience: -- Customer insights and market research -- User Experience research - qualitative and quantitative -- Improvement strategies for Net Promoter Scores -- Voice of customer insights and communications -- Customer support management -- Customer Success metric definition and tracking Marketing: -- Membership and subscription program marketing -- Product marketing including segmentation and target market definition -- Multi-channel growth marketing campaigns -- Brand marketing -- Go-to-market launch planning -- Engagement, loyalty and retention marketing -- Paid media acquisition including media mix models -- Conversion rate optimization and A/B testing