Matt Anderson Email Address

Senior Director Consumer Marketing

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As VP, Marketing for Tru Fragrance & Beauty, Matt Anderson is responsible for leading branding and marketing activation for Tru's portfolio of owned brands, licensed brands and retailer exclusives. Prior to Tru, Matt was the Senior Director, Consumer Promotions/Sponsorships/Experiential for ConAgra Foods where he led an internal center-of-excellence team responsible for stimulating brand demand for a diverse portfolio including Chef Boyardee, Orville Redenbacher’s, Hunt’s, Marie Callender’s and Slim Jim. Matt joined ConAgra Foods as Director, Integrated Marketing in 2010 leading brand plans for the snacks and grocery portfolio. Before his CPG experience, Matt held roles at Nike and on the advertising agency side at Element79 and Leo Burnett on brands such as Gatorade, Kellogg’s, The Walt Disney Company and JCPenney.