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Fran Bennett Email Address

abcdefghij@astronics.com

Job Title

Director of Brand and Corporate Marketing

Company
Astronics

Astronics Corporation is a leading provider of products to the global aerospace, defense, consumer electronics and semiconductor industries.

Bio

With 20 years in marketing, brand, and communications leadership roles, I offer experience as: - Integrated marketing and communications leader, strategist, practitioner - Global team and program builder - Cross-functional leader and collaborator - Innovative, creative, and data-driven - Expertise/experience in B2B tech - mil/aero/space, SaaS, others IMPACT HIGHLIGHTS - Launched several companies and brands into market and thought leadership positions, leaping above entrenched competitors - Generated measurable, significant increases in demand, attracting top Fortune 100 customers - Successfully marketed 4 companies from startup through buyouts, IPOs, or additional investment rounds - Streamlined efforts and reduced costs through digital, data-driven marketing strategies, programs, and analytics - Launched 100+ products, services, and company initiatives, generating earned media, sales leads, and analyst coverage - Created a power brand out of 10+ small subsidiary brands, tripling awareness within 2 years - Successfully integrated acquired companies, achieving brand and marketing alignment I am a builder – a builder of marketing teams, brands, programs, and systems that increase awareness and drive demand for B2B technology companies. Leading by both influence as well as authority, I bring brands and programs to life. I’ve developed local and global marketing communications teams and managed agencies, suppliers, and partners. I serve as a trusted advisor, mentor, and coach to my staff, peers, and senior company leadership. I often act as a change agent to drive evolution, working collaboratively and cross-functionally with executive leadership, product marketing, sales, media, analysts, and partners. I thrive in fast-paced environments where I can juggle multiple projects, priorities, and deadlines. AREAS OF EXPERTISE - Global brand vision, strategy, development, messaging, and integrated implementation - Marketing and communications program vision, strategy, planning, measurable demand generation - Global and local team leadership, management, collaboration, training and mentoring - Change management, coaching, mentoring, training, advising - PR, media, influencer, and analyst relations - Storytelling, story “showing,” content creation - Internal employer branding and communications strategies and programs - Creative direction and writing - Marketing automation, SEO, CRM, and other martech tools - Business and marketing analytics Let’s build something together! View my portfolio and download my resume at www.michellemanson.com.

Last University
Graduated from University of California, Los Angeles
Location
Lives in Idaho Falls.

Other people working at Astronics:

Connor BornePackaging Design Engineer
Rick Turner******@astronics.com
Beverly RechkoffDirector of Supply Chain
Zhiji HuangPushing Engineering With Data Science
Peter GundermannPresident and Chief Executive Officer
Mark PeabodyTechnical Designer
Press*****@astronics.com
Brian RolandDirector of Airline Relations
Paul MitchellSenior Collection Manager
John ArmstrongVice President Human Resources and Information Technology and Facilities
John HannonVice President of Engineering
Steve HittleDirector of Test Engineering
Tina CovertHuman Resources Generalist
David Rhoden**********@astronics.com
Brien McCreaDirector of Electrical Engineering
Steve FairbanksSenior Director
David Burney**********@astronics.com
John MussellDirector of Information Technology
Dennis MarkertDirector of Business Development and Technical Services
Jason HarperSenior Human Resource Business Partner
Kimberly Campbell**********@astronics.com
Chris EllisDirector of New Business Development, Airborne Power and Control
David Gelgisser**********@astronics.com
Mike MowryDirector of Engineering
James Kistler**********@astronics.com
George SmilovElectrical Systems Engineer

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