Michelle Manson Email Address

Marketing, Public Relations, and Communications Director

Astronics Corporation is a leading provider of products to the global aerospace, defense, consumer electronics and semiconductor industries.

Marketing, public relations, and communications strategist experienced in directing successful, impactful global marketing programs for technology-based companies. Experienced in marketing technology products in industries including aerospace, electronic devices, avionics, IT, enterprise software, CRM, HR, industrial and embedded systems. Areas of Emphasis: Global brand strategy, development and messaging * Business market vision, strategy, and planning * Detailed corporate and product marketing/communications plan development and execution * Marketing team management and coaching * Operation at strategic, operational, and tactical levels * Measurable demand generation programs * PR, media, and analyst relations * Storytelling and content creation * Sales enablement * Lead nurturing programs * Domestic and international channel and partner marketing * Marketing automation / Business and marketing analytics Dedicated focus on the entire marketing funnel - from awareness and demand generation through lead conversion, tracked and analyzed with automated toolsets. Enjoy working collaboratively across the corporation with executive management, technical departments, sales channels, in creating brands and marketing programs that deliver quantifiable results. Online portfolio: https://www.behance.net/MichelleManson