Director of Brand and Corporate Marketing
Astronics Corporation is a leading provider of products to the global aerospace, defense, consumer electronics and semiconductor industries.
With 20 years in marketing, brand, and communications leadership roles, I offer experience as: - Integrated marketing and communications leader, strategist, practitioner - Global team and program builder - Cross-functional leader and collaborator - Innovative, creative, and data-driven - Expertise/experience in B2B tech - mil/aero/space, SaaS, others IMPACT HIGHLIGHTS - Launched several companies and brands into market and thought leadership positions, leaping above entrenched competitors - Generated measurable, significant increases in demand, attracting top Fortune 100 customers - Successfully marketed 4 companies from startup through buyouts, IPOs, or additional investment rounds - Streamlined efforts and reduced costs through digital, data-driven marketing strategies, programs, and analytics - Launched 100+ products, services, and company initiatives, generating earned media, sales leads, and analyst coverage - Created a power brand out of 10+ small subsidiary brands, tripling awareness within 2 years - Successfully integrated acquired companies, achieving brand and marketing alignment I am a builder – a builder of marketing teams, brands, programs, and systems that increase awareness and drive demand for B2B technology companies. Leading by both influence as well as authority, I bring brands and programs to life. I’ve developed local and global marketing communications teams and managed agencies, suppliers, and partners. I serve as a trusted advisor, mentor, and coach to my staff, peers, and senior company leadership. I often act as a change agent to drive evolution, working collaboratively and cross-functionally with executive leadership, product marketing, sales, media, analysts, and partners. I thrive in fast-paced environments where I can juggle multiple projects, priorities, and deadlines. AREAS OF EXPERTISE - Global brand vision, strategy, development, messaging, and integrated implementation - Marketing and communications program vision, strategy, planning, measurable demand generation - Global and local team leadership, management, collaboration, training and mentoring - Change management, coaching, mentoring, training, advising - PR, media, influencer, and analyst relations - Storytelling, story “showing,” content creation - Internal employer branding and communications strategies and programs - Creative direction and writing - Marketing automation, SEO, CRM, and other martech tools - Business and marketing analytics Let’s build something together! View my portfolio and download my resume at www.michellemanson.com.
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