Assistant Vice President, North America
Aprimo provides an enterprise marketing management solution that enables businesses to implement and manage online marketing activities.
VP/Sales Executive with 20+ years of successful sales and sales management leadership in start-up territory, territory expansion, and account management models. Highly successful track record leading team with C-Level relationships. Respected for revenue generation, interpersonal skills, results orientation, positive attitude, and as a highly motivating professional. Specializing in healthcare, financial services, strategic media sales, technology solutions, consumer products, manufacturing, retail, telecommunications, public sector and hospitality verticals. Focus on Revenue Performance Management (RPM). RPM is a strategy for managing a company’s interactions with buyers through the entire purchase process to enable dramatically more predictable, rapid and profitable revenue growth. Using RPM principles, businesses can identify the drivers and impediments to revenue, rigorously measure them, and then pull the economic levers that will optimize revenue production. Specialties • Revenue Performance Management • Marketing Automation • Marketing Analytics • Test & Targeting/Personalization • Campaign Management • Sales Intelligence • Lead Management • Lead Scoring • Lead Nurturing • Marketing Best Practices • Marketing Effectiveness • Marketing Efficiency • Targeting & Segmentation
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