Sian Power Email Address

Marketing Technologist │ Digital Strategy Director │ Product Manager

Aon Benfield is an insurance company which specializes in investment banking, reinsurance, and analytics.

With nearly two decades of corporate experience in the digital marketing space, I have worked through the transformation from a small but globally expanding UK-based company, through acquisitions of a U.S. firm, to being merged into a multinational firm of over 50,000 colleagues. This, coupled with being based in the UK, the US, Ireland, and Africa through my career, has given me a unique perspective, providing me with a springboard to develop diverse management skills, with the ability to be agile and adaptable. This broad perspective, combined with innovative thinking shines through in the way I manage people and develop products. Through my career, I have been responsible for continuously transforming the digital workplace. Key to my success is knowing it is essential to stay ahead of the curve; to instinctively know when to rely on old techniques, and when to generate new ones. I am the global head of digital marketing and strategy for a 3,000-strong firm, playing a pivotal role in the interactive developments for the wider company of over 50,000 colleagues, forming part of strategic digital councils, product working groups, and governance work streams.