Linda Orton Email Address

Strategic Business and Digital Marketing Consultant, Speaker, Writer, and Former CMO and CMBDO

Marsal Business Consulting

I creatively solve problems using my head, heart and data. I use assessments combined with client centric focused actions. I evaluate situations by building trust, asking questions that garner impactful insights and illuminate challenges and opportunities. I help leaders, and management, become more authentic in order to accomplish their goals, increase revenue, and build better cultures and brands. I take what is static and make it dynamic. My superpower is breaking down silos and connecting the dots to catapult growth and transform operations and systems. I am a compassionate and communicative leader. I grow global teams and make them work better together. My international experience, as a consultant and in-house Chief Marketing and Business Development Officer, allows me to understand the needs of management, clients, vendors, and internal teams. My action-oriented and inquisitive style enables me to drive change and, if required, to be a disruptor. I work with C-Suite, practice area and division leaders to improve their operations, and profitability, and to allow them to better retain talent and serve their clients. I was an early adopter of B2B digital marketing and social media tools and created some of the first professional services websites, blogs, CRM databases, videos, digital advertising and content programs for leading law, accounting and consulting firms in the US and Europe. I have acquired hundreds of millions in trackable billings, through targeted digital marketing and traditional PR and content programs, for my firms and for my clients. I present at firm meetings and corporate retreats, and run workshops, virtually and in-person, to companies, firms, practice areas, associations, non-profits, and students on topics including Developing a Corporate & Personal Brand, Strategic Marketing, B2B Digital Marketing, Career Development, Corporate Culture and Digital Operations, and Designing Marketing Teams. I started my career managing recruiting, marketing, PR and communications at leading law firms including: Wachtell Lipton, Davis Polk, Proskauer, Clifford Chance, Sidley and Baker Botts. I’m proud to have been recognized with awards for my innovation. I am grateful to have helped thousands of people and hundreds of firms through my work. Details and references below. Specialties include Branding, Creative Strategy, Business Development, Digital Marketing, Digital Transformation, Executive Coaching, Marketing Strategy, Operations, Social Media Marketing, LinkedIn Strategy and B2B Training, Team Redesign, Video Production