Vice President, Director Sales Content Development
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MARKETING COMMUNICATIONS SPECIALIST Marcom professional with over 15 years of experience leading corporate advertising and marketing communications efforts for fortune 500 brands across a range of industries. Respected leader of creative, media and account groups serving as a member of management teams at multiple ad agencies as well as a manager of new business, account and marketing staffs. Responsible for both concept and execution of award-winning marketing campaigns, including development of brand positioning, creative platform and media strategy. Expert at content development for both web and traditional media formats, sales collateral and internal corporate communications materials. Specialties: Areas of expertise include: • Marketing Communications Campaign Development • Client Acquisition, Relations & Retention • Brand and Creative Strategy • Creative Team Leadership • Print & Web Content Development • Presentation & Credentials Writing • Consumer Research Oversight and Execution • New Business Management
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