Director, Journal and Content Marketing
American Chemical Society: Chemistry for Life.
I’m a marketing communications executive with over 15 years of experience generating leads, creating engaging content, and leading high-performing teams. As a strong communicator and collaborative leader, I facilitate a positive and inclusive work environment. The effective marketing, public relations, and communications strategies I develop educate, build brand awareness, and drive key messaging while also meeting budget requirements and deadlines. I hold a Bachelor of Arts in journalism from Western Michigan University. Key Accomplishments at ACS Publications - Plan and implement audience development strategies for growing global revenue, including nurture campaigns, search engine optimization, email newsletters, digital advertising, content marketing, and blogs. - Spearheaded FOLIO award-winning ACS Publications brand campaign “Personal Stories of Discovery” (https://axial.acs.org/personal-stories-discovery/), which resulted in over 18 million impressions. - Created a digital-first, inclusive global marketing team and developed plan that increased lead generation from 400,000 to 1.4 million, unique E-Alert users to over 170,000, and new subscriptions from 75,000 to 1 million. - Achieved highest score in marketing department for employee support for diversity in 2020 employee engagement survey.
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