Michael Silva Email Address

Senior Leader in Strategic Marketing and Product Management and Business Development and Life Sciences

Advanced Cell Diagnostics, Inc. (ACD) is a leader in the emerging field of molecular pathology, developing cell and tissue-based diagnostic tests for personalized medicine. The company's products and services are based on its proprietary RNAscope(r) technology, the first automated multiplex chromogenic and fluorescent in situ hybridization platform capable of detecting and quantifying RNA biomarkers in situ at single-molecule sensitivity. RNAscope assays are currently used by hundreds of customers, including all of the global top 10 pharmaceutical companies, world leading academic institutions and many cutting edge biotechnology companies to validate biomarkers for the management of cancer and other diseases. ACD's industrial partnerships provide the foundation for ACD to develop companion diagnostic tests in conjunction with partners' targeted therapeutics. ACD also pursues internal programs to develop and commercialize proprietary diagnostic tests in cancer management.

Marketing professional with fifteen years of experience in the high-tech sector, excelling in e-business optimization, server/storage marketing, channel management, and social media campaigns. Proven aptitude for analyzing growth potential in a market and crafting an effective strategy to attain it. Experienced negotiator capable of influencing peers and outside stakeholders. Strong aptitude for achieving results in a highly dynamic work environment.Specialties: Customer Focus - Drive for Results - Data Analysis - Working Across Functional Teams - Negotiation - Adaptable to Ambiguous Environments - Supply Chain Management - Gaming Market Penetration - Website Merchandizing - B2C eCommerce - Search Engine Optimization (SEO) - Creative Asset Review - Event Management - Sponsorship Funding - Cloud Computing Marketing