Marc Osofsky Email Address

Chief Executive Officer

Aberdeen Group is a technology and services company that helps tech sales and marketing executives distill smart data science into actionable moments. We help companies win through our unique targeting capabilities (using the CI Technology Data Set), advanced analytics using our own innovative proprietary and public data sources, and our original and premium content engine.

Business leader with proven track record of facilitating the development of the growth strategy for the business in collaboration with the board and management team and leading the implementation to richly-valued exits. Combines McKinsey strategy background with the executional focus of a $140MM P&L business leader Leads effort to focus organization on growth initiatives and then drives execution: $350MM-$600MM public company growth in 4 years and go private exit $70-$140MM business unit growth (100% organic) in 4 years at 25% EBITDA Sample business challenge expertise: Create new software segments and take leadership position Identify new growth drivers for the business and align organization to achieve growth Convert traditional services into BPaaS sold via ecommerce and API and achieve 25%+ EBITDA Shift sales model from traditional B2B selling to demand center model (API, ecommerce, inside sales) Drive expansion into global markets Functional expertise: growth strategy development and implementation, new product development, product launches, content marketing, online marketing, demand generation, SEO, SaaS, BPaaS, open source software, product management, B2B marketing, supply chain, ecommerce, RFID, IoT, AI, machine learning, natural language processing, general management, inside sales, business development, ecommerce, supply chain, and web applications. Industry expertise: high tech, retail, financial services, CPG, media, utilities, B2B services, pharmaceuticals and telecom.