Co-Founder and CMBDO
4C is a global leader in data science and media technology with solutions for cross-screen convergence. Advertisers, agencies, media companies and content owners use 4C to improve effectiveness on TV, digital and mobile. The 4C product suite includes advertising activation on Facebook, Twitter, LinkedIn, Pinterest and Instagram as well as TV Synced Ads across display, search, social and video. The company also provides advertising and content analytics leveraging its proprietary Teletrax global TV monitoring network of more than 2,100 channels in 76 countries. Founded in 2011 and based in Chicago, 4C has staff in 17 worldwide locations across the United States, United Kingdom, the Netherlands, Germany, Hong Kong, India and Singapore.
Work on numerous marketing communications campaigns across several industries, including consumer, and B2B technology, mobility and consumer products; focusing on such initiatives as trade and consumer media outreach, direct marketing, advertising, event marketing and overall branding. Strategic PR efforts have resulted in placements for clients in top print, broadcast and digital media outlets.
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