Doug Whitehead Email Address
@360i.com
Product Integration Consultant
360i is an award-winning agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, we don't just react to changes in the marketplace - we predict and define them.
Ad operations and ad/marketing technology expert. Involved in the advertising space since 2002 and in digital ad operations specifically since 2005. Has worked on both the agency- and publisher-side of the industry, for clients including Capital One, Google, Verizon Wireless, NBC-Universal, Equifax, DirecTV, Coca-Cola, Ticketmaster, Saks Fifth Avenue, Ralph Lauren, Lands End, JCPenney, British Airways, and Citysearch.Specialties include display ad products and delivery, ad servers, ad operations, trafficking, ad serving, deterministic/probabilistic targeting, DoubleClick, DFA/DCM, DFP, Dart Enterprise (legacy), Spotlight/Floodlight, remarketing/retargeting, display media, CPM, CPC, CPA/CPO, ROI, ROAS, reporting and analytics, KPIs, metrics, databases, analysis, TMS, tag management systems, Ensighten, GTM, Google Tag Manager, DMP, data management platforms, implementation, systems integration, HTML, JavaScript, CSS, Java, PHP, Spring, Angular
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