Robin Rootenberg Email Address

Director, Communications

About 24 Hour Fitness Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 400 clubs worldwide. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors the 2008 U.S. Olympic Teams and the Magic Johnson, Andre Agassi, Shaquille O’Neal and Lance Armstrong foundations.

Seasoned content and communications professional with extensive experience taking existing programs to the next level, and initiating foundational programs guided by best practice. Hallmarks:- Alignment of communications with business objectives and audience and stakeholder needs - Cultivation of voice and communications vehicles reflective of leaders’ vision and brands' personality - Collaboration across business functions and organizational structure - High regard for confidentiality, trust and productivity in working relationships- Passion for integrating multiple perspectives Expertise and experience:- Content development - digital magazine and video production (http://www.24Life.com); strategic messaging; executive presentations and informal videos; byline articles; market papers; research-based PR and social media campaigns - Executive communications - internal and external events and campaigns; industry briefings- Internal communications - M&A and departmental reorganization; employee recognition; intranet design content and design- External communications - research-based campaigns; analyst and media relations- Issues management and crisis communicationsAdditional experience includes service on the Board of Directors, Renaissance Center/StartUp, a resource for micro-enterprise in San Francisco.