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RATIONAL AG is managed and controlled on the basis of a value-oriented management system. The emphasis is on the continuous and sustained increase in the value of the company. In 2003, an efficient, globally standardised 'order to cash' process was developed and accordingly implemented for all foreign subsidiaries. Information is now available at RATIONAL globally,based on exactly the same rules and in the same format. Based on this information a new groundbreaking audit concept was developed in 2003. Apart from conventional auditing, key areas in this respect include prevention,uniform process and risk assessment and continuous benchmarking of all corporate processes, both against each other and over time. In relation to controlling, complete system integration now adds a new dimension to quality.Increased quality controlling of all global value drivers within the company along with the development of even more efficient early-warning systems are central to this process. RATIONAL pursues a specialist strategy and concentrates on a single target group: people who cook food in commercial kitchens. With the invention of combi-steamer technology RATIONAL practically created a new global market. Eighty percent of the worldwide sales potential for combi-steamers is still untapped. Hence RATIONAL AG's growth is characterised above all by the ever more efficient acquisition of a growing number of new customers. The RATIONAL benefits message is a key factor for success here. Ongoing efficiency increases in all parts of the company, short development times for new products and continuous optimisation of consistent, company-wide processes mean the quality of the company is constantly increasing. At the same time the level of awareness of RATIONAL technology is systematically promoted worldwide, hence creating a secure basis for short- and medium-term growth. Our growth is financed from our own resources thanks to the low tie-up of funds and capital in the business combined with constantly growing earning power and annual increases in cash flow. Our declared aim is to use these measures to increase the value of the company on a sustained basis, as well as to distribute attractive dividends to our shareholders.