David Katz Email Address

Executive Vice President and Chief Marketing Officer

Randa is the world's largest men's accessories company: 4000 employees, 12 countries, 50 brands

Influence and persuasion, also known as marketing, are part science, part art, and mostly alchemy. I am executive vice president, chief marketing officer (and alchemist-in-residence) at Randa Apparel & Accessories, a multinational consumer products business and one of the world's leading fashion and lifestyle companies. I believe that innovation is invention plus invoices. I believe that we cannot navigate a new landscape with old maps. At Randa, I am honored to collaborate with outstanding executives on strategy, P&L, M&A, and transformation. My specialty is identifying and applying actionable insights, data, story-telling, technology, analytics, and behavioral economics to understand and influence consumer behavior. I have oversight of cross-functional teams and agencies across multiple geographies and am responsible for the management of our owned and licensed brand portfolio, consumer insights, intellectual property, and integrated marketing. It is my good fortune to collaborate with remarkable brands including: Levi’s, Haggar, Dickies, Tommy Hilfiger, Calvin Klein, Columbia Sportswear, Cole Haan, Ralph Lauren, and Tommy Bahama. As an alchemist, I transmute marketing into revenues at 20,000 points of sale (and millions of page views) inclusive of Macy’s, Kohl’s, Amazon, Nordstrom, Walmart, Target, Costco, Hudson's Bay, Liverpool, John Lewis, David Jones, Printemps, & El Cortes Ingles. Stimulus and response often derive from sharing great stories, I am privileged to speak in public, co-author a best-selling book, and have published many articles. My words and exploits have been shared in the Wall Street Journal, CNBC, CNN, The New York Times, Business Insider, New York Magazine, Women's Wear Daily, Huffington Post, and other media. Throughout my career, I have been influenced by great companies and leaders, including American Express, Red Cats, QVC, and McKinsey & Company. In particular, I am inspired & challenged by my extraordinary CEO at Randa Apparel & Accessories. ALCHEMY: A science or philosophy that transforms something ordinary into something extraordinary, often through mysterious means. REGARDING MEETING REQUESTS Unfortunately, I receive more requests for calls and meetings than I can manage. Please research our company and provide concrete recommendations on how you can add value, your business model, cost metrics, and relevant references so we may respond appropriately. You may wish to visit www.randa.net, www.shoptribalfashion.com, and www.haggar.com. Contact information is available at https://randa.net/contact.