Frank D'alessandro Email Address

Director of Digital Communications

Petaluma Modern Dentistry opened in October of 2014 and has experienced an exciting amount of growth and success. The practice is fully digitized and equipped with SiroLaser, CEREC(r) CAD/CAM, intraoral cameras, VELscope(r), and digital X-rays.

-20 years’ experience in the technology & Internet industry specializing in digital marketing-Exceptional work ethic with a can-do attitude. I perform well under pressure, meet deadlines, and demonstrate professionalism towards colleagues and clients.-Develop and execute email marketing campaigns to create digital engagement with new subscribers and improve continuing relationships with existing subscribers.-Manage email marketing strategies and communications-Tactical execution of all emails including; production work flow, legal compliance, campaign scheduling, targeting/list selection, campaign test design (test and control, factorial design, sampling, etc.), and post-campaign analysis with strong communication, analytical and problem-solving skills-Maintains expert knowledge of email marketing best practices-Experienced with several ESPs with extensive knowledge of ExactTarget and AMPScript-Manage texting (SMS) campaign strategy, execution, and management. -Experienced in social media strategies and communications-Experienced supervising a team and managing customer expectations (internal & external)-Expert knowledge of email best practices, HTML/CSS/Responsive Media Queries-Knowledge of PPC, SEO and SEM strategies, methods and industry practices