Cedric Dias Email Address

Head of Digital Marketing, Wealth and Secured Loans Marketing, OCBC Bank

The OCBC Bank group comprises a family of companies owned by Singapore's longest established local bank.

Specialist in Brand Strategy and marketing, Digital Marketing with focus towards market leadership. My career aim is to leverage my marketing/interpersonal/analytical skills to meet the ever-changing needs of the new-age customer and meet brand and business goals. Currently, Head of Digital Marketing for OCBC Consumer Bank in SG. Most recently, led the Digital Business in SG for Havas Media and headed the Socialyse brand in APAC responsible for key accounts, new business and team development for 4 years. I've honed my Regional Marketing Skills across South Asia and SEA with 10 years of Marketing and P&L experience in the Consumer services industry backed by 4 years of Sales and Marketing with a top FMCG organization in India. Specialties: Integrated Brand Marketing I Strategic Planning I Digital Marketing & Analytics I Social Media Strategy and Execution I Innovation/Product Development I Analytics I Agency/Vendor Relations I Team Development & Training Career Highlights: Led the Digital Revenues for Havas media to over 50% of overall revenue share in 3 yrs Led the digital foray for large Singapore brands such as DBS Bank, FairPrice, AXA, GBIL, etc at Havas Media Led Western Union to market leadership position in SEA Turnaround strategy for South Asia at Western Union after 2008 crisis saw a return from -8% to +12% growth within 18 months Nominated top Account person in SEA by Campaign Asia in 2014 Multiple award winning campaigns (Effies, Singapore Media Awards, Havas Innovation awards etc)