Casey Krueger Email Address

Director of Service Marketing

FEI Company is a supplier of scientific instruments and related services for nanoscale applications and solutions for industry and science.

I have a passion for translating top-level business objectives into marketing strategy and actionable integrated campaigns. I love how marketing can positively impact an organization from the inside and outside. I have had the privilege of managing and collaborating major brand transitions for global companies. As Marketeers, we have the unique responsibility of working with customers and every department within the organization. I started my career as a District Sales Manager in Chicago. Starting out in Sales was instrumental in helping me understand customers and also how to work with all departments within an organization. I transitioned into several Marketing positions after receiving my MBA from DePaul. I have led sales training, strategic planning, business development, marketing communications, program marketing, and more. The broad experience has granted me a holistic view of how marketing can positively impact an organization. I have enjoyed the challenge of leading several significant brand transitions and building brand management processes into an organization. I have managed large, global teams responsible for all aspects of the companies marketing; strategy, product marketing, campaigns, web, social media, PR, print, sales enablement, and more. My teams have developed highly successful global integrated marketing plans that have helped the business reach financial objectives. My education includes an MBA with a concentration in Strategic Management and a BS in Mechanical Engineering. Specialties: Marketing strategy & campaign development Product positioning and messaging Brand management Marketing communications Integrated marketing campaigns Digital marketing Strategic planning