Joseph Lee Email Address

Associate Vice President, Digital Customer Experience

Great-West Life is an insurance company that offers insurance and wealth management.

Joe has worked extensively in digital content, social media and user experience for the past 8 years, most recently at Great-West Life, one of Canada's financial services heavyweights, as an AVP. Prior to that, he spent nearly 2 decades working as a news producer, digital editor at news media such as CNN, CNBC, the Financial Post and MSN. Joe was also the business development lead during his stint at Microsoft. He has proven track record for quality content creation in business, consumer tech and travel that goes beyond the years at MSN. His articles have also appeared on CNN.com, Canada.com, EverydayMoney.ca and Geektown.ca. 18+ years in business journalism.16+ years in online journalism.15+ years in web content management.10+ years in digital strategy.7+ years in technology and consumer tech content5+ year in portal homepage management5+ years in user experience 4+ years in customer experience 3+ years in travel journalism.3+ years in broadcast/cable TV networks.2+ years in entertainment, news magazine programs.2+ years in travel content management1+ year business developmentGreat knowledge in UX, UI, marketing, software and online industry.